MILWAUKEE, Jan. 28—In its most thrilling and globally epic anniversary celebration to date, Harley-Davidson announced an exclusive partnership with rock musician and ‘American Badass’ Kid Rock, including a Saturday night performance for the company’s 110th Anniversary celebration in Milwaukee over Labor Day weekend.
The first-of-its-kind partnership brings together two legendary American rebels and names Harley-Davidson as a title sponsor of Kid Rock’s Rebel Soul tour, which kicked off February 2, 2013, in Kansas City. Harley-Davidson plans to offer fans unique experiences at each of the 60 planned stops during the Rebel Soul tour. The tour sponsorship is just one aspect of the overarching relationship, which will extend from concerts to retail promotions.
The final stop on the tour is Saturday, August 31, when Kid Rock rolls into Milwaukee to party with thousands of his fellow riders. Kid Rock will play a ticketed show at the Marcus Amphitheater, which is located on the south end of Milwaukee’s Henry Maier Festival Park (Summerfest Grounds). Fans who purchase 110th Anniversary ticket packages—currently available at www.ticketmaster.com—will have an opportunity to purchase tickets for Kid Rock’s 110th Anniversary performance before they go on sale to the public later this spring. Kid Rock is one of three headliners Harley-Davidson plans to announce for the 110th Anniversary Celebration in Milwaukee—the other entertainment will be announced later this spring.
“What’s not to love about Harley?” said Kid Rock. “They are the backbone of American culture; the flagship American brand. I am honored and excited to partner with this legendary icon that has helped to define American freedom at home and abroad. In 110 years no one has done a better job of representing America – there is nothing that screams America like Harley-Davidson.”
A unique element of the partnership is an exclusive line of limited-edition, co-branded Rebel Soul merchandise featuring a line coined by Kid Rock: “I can’t hear you over the rumble of my freedom.” Fans will be able to purchase concert-specific merchandise at each show, as well as an exclusive line of merchandise at participating Harley-Davidson dealerships across the U.S. This is the first time either brand has offered such an extensive line of co-branded merchandise.
Also, at every Rebel Soul tour stop this year, Harley-Davidson will offer one winner the chance to join Kid Rock’s Rebel Soul band and rock onstage for one song during that night’s performance. Fans simply have to find the Harley-Davidson display area at each venue to register.
Harley-Davidson is also raising the stakes with a national promotion where one fan will win a once-in-a-lifetime experience that includes a factory-customized Harley-Davidson motorcycle and the opportunity to rock alongside Kid Rock onstage during the 110th Anniversary show in Milwaukee. Fans can enter to win the national promotion at www.h-d.com/kidrock. The winner’s VIP trip to the 110th Anniversary will also include a meet-and-greet and photo shoot with Kid Rock.
“Kid Rock puts on a great show and embodies a lot of what Harley-Davidson and our fans stand for–freedom, independence, self-expression and the rebel spirit,” said Mark-Hans Richer, Harley-Davidson chief marketing officer. “We’re excited to take an unprecedented ride with him during the Rebel Soul tour.”
Harley-Davidson plans to announce ticket sales information for the Kid Rock performance in Milwaukee in the coming weeks, along with additional details related to the 110th Anniversary.