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Indian Motorcycle announces plans for Sturgis unveiling of 2014 Indian Chief

By Press Release

MEDINA, Minn., June 24–Indian Motorcycle has released the schedule and additional details for the reveal of the all-new 2014 Indian Chief at the 73rd Annual Sturgis Motorcycle Rally and this brilliant new motorcycle.  The news follows the company’s May announcement that the Chief will start at an $18,999 price point.

The Indian Chief Reveal Party is scheduled for 8:00 p.m. on Saturday, August 3, at 999 Main Street, where the Sturgis Motorcycle Museum and Hall of Fame is located. Indian Motorcycle invites all motorcycle riders and enthusiasts to experience the public unveiling. The event is free of charge and features live music, celebrity appearances including Mike Wolfe of the History Channel’s wildly popular television series American Pickers, interviews with Indian Motorcycle team members, a multimedia tribute to Indian Motorcycle’s history and more.

“The Sturgis Rally was started in 1936 by a local Indian Motorcycle club, the Jackpine Gypsies, and has grown to become the world’s largest motorcycle rally, drawing riders from across the globe. We found it fitting to unveil the new Indian Motorcycle at Sturgis given its heritage at this signature motorcycle event,” said Vice President of Polaris Motorcycles Steve Menneto. “Our team has put their hearts and souls into the design and development of the 2014 Indian Chief. Sturgis is the perfect place to unveil the next generation of Indian motorcycles.”

The company also announced a weeklong schedule of events designed to introduce the motorcycle community to the new Indian Chief. The full schedule of activities including displays, demo rides and parties is available at the official Indian Motorcycle website, www.indianmotorcycle.com.

Throughout the Sturgis Rally, Indian Motorcycle will host events at multiple locations including a display at 2nd and Lazelle Streets in downtown Sturgis. From 9:00 a.m. to 6:00 p.m. daily, attendees will have the opportunity to get up close and personal with the all-new Indian Chief. The Indian Motorcycle Experience at Lazelle Street will include product demonstrations, display bikes, apparel sales and accessory displays. The exhibit will also feature an array of heritage Indian motorcycles including vintage Chief models, the world famous “Munro Special” and the recently unveiled tribute “Spirit of Munro” custom streamliner together for the first time.

Licensed motorcyclists at Sturgis are invited to be among the first in the world to ride the new 2014 Indian Chief. Demos will be offered daily from 9:00 a.m. to 6:00 p.m. Sunday, August 4, through Saturday, August 10. Demo rides are available at the Indian Motorcycle Hospitality venue just off Hwy I-90 at Exit 30. Riders must be 18 years of age and must provide proof of endorsement along with a helmet and appropriate riding attire.

Indian Motorcycle will also host a party on Friday, August 9, at the famous Buffalo Chip’s music festival. In addition to reggae-rock fusion band Sublime with Rome performing live on the Chip’s main stage, Indian Motorcycle will feature a unique display of vintage and antique Indian motorcycles, special promotions and appearances. For details and ticket information visit www.buffalochip.com.

Indian Motorcycle also announced its first-ever title sponsorship of “Bike Week” on History Channel featuring a lineup of motorcycle-themed television shows airing concurrently with the Sturgis Rally from August 5-9, 2013.  As a lead-up to “Bike Week,” beginning mid-July History Channel will air vignettes highlighting the rich heritage and important milestones in the history of the Indian Motorcycle brand. The segments will explore the people, product innovations, racing accomplishments, industry firsts and rich military heritage of Indian Motorcycle. “We are thrilled to be partnering with History Channel,” said Rod Krois, marketing director for Indian Motorcycle. “Given the network’s passion for motorcycle content and our shared audience, we’ve found the perfect broadcast partner.”

In addition, History Channel will broadcast the national unveiling of the 2014 Indian Chief during American Pickers on Monday, August 5, and will air highlights of the Sturgis festivities later in the week.


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