Home > BLOG > Polaris is bullish on electric vehicles

Polaris is bullish on electric vehicles

The Polaris Industries shopping spree that began in May of this year with the acquisition of both Indian Motorcycle and Global Electic Motorcars continues with the announcement that the company has taken a minority stake in prominent electric motorcycle manufacturer Brammo, based in Ashland, Oregon.

That deal gives Polaris access to the proprietary electric technology of Brammo, and it also creates what would appear to be a sticky situation for Vice President of Victory Motorcycles Mark Blackwell. That’s because it was also in May of this year that Blackwell joined the board of directors of Zero Motorcycles of Santa Cruz, California. Zero is Brammo’s chief competitor.

Leave a Reply

Your email address will not be published. Required fields are marked *