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Indian Motorcycle announces price point, Sturgis unveiling of 2014 Indian Chief

By Press Release

MEDINA, Minn. — May 13, 2013 — Indian Motorcycle is continuing its trip toward the historic unveiling of the completely new 2014 Indian Motorcycle. Following on the heels of the reveal of the all-new Thunder Stroke 111 engine on March 9 at Daytona Bike Week, Indian Motorcycle is announcing additional details as it accelerates toward the upcoming launch.

Staying true to its heritage, the revival of the Indian Motorcycle brand will debut with the introduction of the 2014 Indian Chief. First introduced in 1922, the legendary Indian Chief is historically the brand’s best-selling model and is widely recognized by motorcycling enthusiasts around the world as one of the most iconic motorcycles ever produced. The Indian Chief is the flagship model of the brand’s 112-year product lineup, and it has come to proudly represent the spirit of Indian Motorcycle.

“We are honored to make today’s important announcements at this time, as it was roughly 112 years ago that the very first Indian Motorcycle prototype was demonstrated to the press on the streets in Springfield, Massachusetts,” said Steve Menneto, vice president of Polaris Motorcycles. “We’re especially proud to reveal that our inaugural model will be the iconic Indian Chief.”

In addition to announcing the first model to come out of the Spirit Lake, Iowa, production plant, pricing for the all-new 2014 Indian Chief will start at an MSRP of $18,999. Inventory is expected to be available at Indian Motorcycle dealerships throughout North America later in 2013. Additional Indian Motorcycle dealerships will be opening across the country this summer to accommodate bike demand and service needs.

“When Polaris Industries acquired this brand two years ago, our goal from the outset was to leverage our engineering, manufacturing and operational prowess as a market leader in powersports to design and build a truly exceptional motorcycle that represents the perfect balance of legendary heritage and brilliant, state-of-the-art engineering and technology,” continued Menneto. “All of us at Indian Motorcycle are very proud to offer the 2014 Indian Chief at a starting price of $18,999. We set out to make the power and heritage of this beautiful new bike available at a price point that is competitive and more accessible to people who are looking for authenticity and choice in American motorcycles.”

The new Indian Chief will be revealed at the 73rd annual Sturgis Motorcycle Rally in Sturgis, South Dakota, which runs August 3-11, 2013. Specific details on the launch timing will be announced this summer. The Sturgis Motorcycle Rally was started in 1936 by an Indian Motorcycle club, the famed Jackpine Gypsies. Indian Motorcycle is proud to reclaim that heritage and share the historic reveal of the 2014 Indian Chief with the rider community at the 2013 Sturgis Rally.

-Press Release 

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